storyboard

Textual Analysis - Arctic Monkeys

In this music video for the Arctic Monkeys single 'Suck it and See', Directed by Focus Creeps, it has a narrative structure that somewhat marries with the songs lyrics and meaning

Edits in time with beat

Film style

Arty shots

In line with meaning

Explicit

Band member in video

Narrative extends

Reckless behaviour

In this video for Suck it and See

Textual Analysis - Sleigh Bells

Sleigh Bells: Infinity Guitars

Texual Analysis - The xx

The XX: Islands

Youtube Stats for Baptism

Total views: 1,350,874

Ratings: 7028		Comments: 608		Favourites: 8,506
Likes: 6611 Dislikes: 417

Significant discovery events

	Date	Event	Views
A	26/10/2010	First referral from related video – Crystal Castles - Not In Love ft. Robert Smith of The Cure	173,205
B	08/10/2010	First referral from YouTube search – crystal castles baptism	201,416
C	08/10/2010	First referral from YouTube search – crystal castles	139,755
D	08/10/2010	First referral from YouTube search – baptism crystal castles	69,391
E	08/10/2010	First embedded on – http://www.youtube.com/watch?v=vStjmYxetY0#	50,970
		http://www.facebook.com/ http://www.facebook.com/home.php? http://www.facebook.com/?ref=home http://www.facebook.com/home.php http://www.facebook.com/?ref=logo
F	08/10/2010	First referral from – http://www.youtube.com/watch?v=vStjmYxetY0#	41,202
		http://www.facebook.com/ http://www.facebook.com/home.php? http://www.facebook.com/?ref=home http://www.facebook.com/home.php http://www.facebook.com/?ref=logo
G	08/10/2010	First embedded on – crystalcastles.com	40,750
		http://crystalcastles.com/ http://crystalcastles.com/video/
H	08/10/2010	First referral from YouTube search – baptism	36,259
I	08/10/2010	First referral from related video – Crystal Castles "CELESTICA" Official	21,118

This video is most popular in:

More

Less

Audiences

This video is most popular with:

Gender	Age
Female	13-17
Male	25-34
Male	18-24

 

Conclusion


From theses statistics I can say that the audience is young and predominately male so it is important that our video is aimed toward this demographic. Furthermore it is most popular with the western world so this will also have to be considered when making the final music video.

Lyrical Analysis

Song

I have chosen the song Baptism by Crystal Castles, the band are an experimental, electronic band from Toronto . Recognised for their brutal on stage performances and careless attitudes. Also, their style has been described as "ferocious, asphyxiating sheets of warped two-dimensional Gameboy glitches and bruising drum bombast that pierces your skull with their sheer shrill force, burrowing deep into the brain like a fever", this makes me think that my video just has to be hard hitting.